Privacy Policy
UQ, Inc. ("UQ," "we," or "us") is committed to respecting your privacy. We have prepared this Privacy Policy to describe to you our practices regarding the personal information we collect from users of our website at ("Site") or the services we make available on our Site ("Service"). By submitting personal information through the Site or Service you expressly consent to the processing of your personal information in accordance with this Privacy Policy. Your personal information may be processed in the country where it was collected and in other countries, including the United States, where laws regarding processing of personal information may be less stringent than the laws in your country. This Privacy Policy also applies to any of our other websites that post this Privacy Policy. This Privacy Policy does not apply to websites that post different statements. This Privacy Policy does not govern any school's collection, use, or disclosure of personal information through the Site or Service, and we are not responsible for any such collection, use, or disclosure. Parents should contact the child's school directly to understand the school's privacy practices and policies.


1. Types of Information We Collect


  1. Information You Provide to Us

We receive and store information you enter on our Site or Service or otherwise provide to us, including information that is generated by your activities on our Site or though our Service. We collect personal information from you, such as your first and last name, email address, password, and age information when you create an account ("Account") on our Service. To register for the Service, you may be asked to provide payment information, such as credit card details. We may also collect demographic information about you. We will collect the following personal information from you about your children who use the service: the child's first and last name, gender, race/ethnicity, age and grade information. If you provide us the email addresses of friends/family/teachers for emails about your child's progress on the Service, we will collect that data.


  1. Information Collected Through Technology

We collect information from users of the Site or Service, directly and indirectly. Like most Internet services, we automatically gather certain information and store it in log files each time someone visits our Site or uses our Service.Our servers (which may be hosted by a third party service provider) automatically collect information from users who visit our Site, such as browser type and version, operating system, platform, Internet Protocol (IP) address (a number that is automatically assigned to computers using the Internet), domain name, and a date/time stamp for visits. We collect information about users who access or use the Service, such as IP address, date/time stamp visits, and activities performed on the Service. We also use cookies and navigational data like Uniform Resource Locators (URL) on our Site to gather information such as the date and time of visits, the information for which users searched and which users viewed, and the sites visited before and after visiting our Site. We also use cookies to collect, store and sometimes track user information for statistical purposes to improve the Site. We also use cookies to save settings and to provide customizable and personalized services (such as to hold your Account information). A "cookie" is a small data file that can be placed on a user's hard drive when visiting certain websites. You can typically remove and reject cookies from our Site with your browser settings. Many browsers are set to accept cookies until you change your settings. If you remove or reject our cookies, it could affect how our Site works for you. If you choose to disable cookies, some areas of our Site may not work properly. We use software tools such as Flash or JavaScript on the Site and Service to collect page and/or game interaction information such as clicks, drags, and hover-overs, response times, errors, and length of visits to certain pages.


  1. Google Analytics

We may use Google Analytics to collect information anonymously and report website trends without identifying individual visitors. Google Analytics uses its own cookie and/or other software tools to track visitor interactions. In these instances, UQ can view a variety of reports about how visitors interact with our website so we can improve our website and how people find it. We are not responsible for the activities of Google Analytics. To learn more about Google Analytics, please visit the following websites: and


  1. Service Information

When a child or anyone plays a game or uses other features of our Service, our servers collect information regarding a child's progress in the game and the specific game modules and activities selected.


  1. School Provided Information

In some instances, schools may wish to collect the following information about students who use the service: the student's first and last name, student ID number, gender, race/ethnicity, grade information and parent/guardian's email address.


2. Use of Personal Information

In general, personal information submitted to us is used to provide users with a customized experience, aid us in serving educators, parents and users better, and to respond to requests. We use your personal information to: (1) Facilitate the creation and security of Accounts on our network; (2) Identify users in our system; (3) Provide our Service; (4)Analyze request and usage patterns, diagnose problems with our server and administer our Site and Service; (5)Improve the quality of experience of users of our Site or Service;(6)Provide a customized and personalized experience for users of our Site or Service; (7) Send administrative e-mail notifications, such as security or support and maintenance advisories and/or Respond to inquiries and requests; (8) Send communications about our products and services and also third party products and services we believe may be of interest to you, such as new features and services, special offers, and updated information, and for our other marketing purposes.


3. Disclosure of Personal Information

Except as described below, we do not share personal information with third parties: We may share personal information with your consent. We may share personal information with third party service providers to perform functions on our behalf. Examples include sending postal mail or e-mail, analyzing data, performing quality assurance, providing technical support, providing marketing assistance, processing payments, verifying identity, fraud screening and providing customer service. These third parties are required to maintain the confidentiality, security, and integrity of personal information they obtain from us. We may share personal information when we do a business deal, or negotiate a business deal, involving sale or transfer of all or a part of our company or our assets. These deals can include any merger, financing, acquisition or bankruptcy transaction or proceeding. We may share de-identified information with third parties, including aggregate data that we create from personal information. We may disclose personal information to: (1) comply with the law, any lawful request, or any legal process served on us; (2) protect and defend the rights or property of our company, employees, agents, users, and others; (3) act in an emergency, including to protect someone's safety; or (4) investigate any violation or potential violation of the law, agreements, policies, or terms.

For personal information collected from schools, we may share such personal information with the school and anyone the school may authorize.


4. Opt-out Option

When you receive promotional communications from us, you may "opt-out" by following the unsubscribe instructions provided in the email you receive, by changing your settings in your Account settings, or by contacting us at If you opt out, we may still send you non-promotional emails. Non-promotional emails include emails about your Account and our business dealings with you. You may access and change certain of your personal information by logging into your Account. You may also send requests about your personal information including request to opt-out of our sharing of your personal information with others by contacting us via email or postal mail at the addresses below.


5. Options regarding Children's personal information

We provide authorized adults the following choices regarding children's personal information. Authorized adults may access, change, and delete a child's personal information as described in above. To access, change or delete information collected by schools or organizations in connection with Site or Service which cannot be accessed, changed or deleted as described above, please contact the school or organization directly. Authorized adults may consent to our internal use of children's personal information, but request that we refrain from sharing a child's personal information with third parties by sending us an e-mail or postal mail at the address below, provided that we may still share your child's personal information as described in the sharing section above. Authorized adults may prohibit future collection or use of a child's personal information by requesting termination of the applicable Account. We do not condition a child's participation in an activity on a child providing more personal information than is reasonably necessary to participate in the activity (which is currently no personal information collected directly from a child).


6. Security

We use reasonable security measures to help protect against loss, misuse and alteration of personal information under our control. Although we will exercise reasonable care in protecting your personal information, no company can fully prevent security risks and we cannot ensure or warrant the security of your personal information.


7. Contacting UQ

We welcome your comments or questions regarding this Privacy Policy. Please e-mail us at


8. Changes

This Privacy Policy is subject to occasional revision. If we make any material changes to the way we use your personal information, we will make appropriate notices, including posting notice of the changes on the Site.


This Privacy Policy was last revised February 15, 2013.


© copyright UQ Inc. 2014